Experience You Can Count On!

  • Metropolitan Small Business Coaching LLC is owned and operated by Oreste “Rusty” D’Aversa, he has over twenty years experience in the various functions of corporate work (Training, Consulting, Technical Support, Customer Service, Pre/Post Sales Support and Front Line Sales) predominately in the Technology industry .  

  • He is a Small Business Coach, Consultant, Trainer, Author, Speaker, Seminar Leader, Public Speaking Coach, Job Search Coach and University Lecturer. He has appeared on television and radio discussing his expertise in various subjects and has authored numerous books, manuals, articles and audio CDs on business related and personal growth subjects.

  • He also has over 20 years experience as an "Solopreneur" being a “One Person Industry”. 

  • Mr. D’Aversa’s well-rounded background also includes experience in:  Strategic Planning, Marketing, Sales, Products/Services Packaging , Customer Service, Media Appearances, Delivery of Professional Services and Home Office Set Up.

  • Rev. Oreste J. D'Aversa ("Reverend Rusty") is an Inter-Faith (All-Faiths) Minister ordained by The New Seminary in New York City, NY.  He is also a Spiritual Guide, Teacher, and Counselor helping people on their spiritual path and with their life purpose. 

  • For more information, send me a request on our Contact Us page, or call me at 201-483-8660.

My Story...

"I worked in the technology industry for 20 years (10 years as a Consultant, Pre and Post Sales Engineer, Corporate Trainer and Telephone Technical Support. The other 10 years was spent selling software and professional services).  After the incidents of 9/11 (I was in Tower Two, 
2 weeks before the attack performing a sales presentation) I decided to start my own business as a Sales and Computer Consultant.  Within 2 years my parents started becoming sick first my father then my mother.  As an only child I had to take care of them, all their affairs and their house.  I did that for 15 years until they passed on.  In the process I lost everything and I am starting over again at 60.  I'm doing it and you can do it too."

How I Work with My Clients...


"I believe it's extremely important to help clients transform from where they are now to where they want to go, to reach and even exceed their professional and personal goals with proven, easy to duplicate, results oriented methods, processes and techniques so they can be successful time and time again!" 


  • My goal is to help transform people from who they are now to who they want to become in their professional and personal lives. 
  • Empowering clients with the use of proven, results oriented tools, methods and techniques with the ultimate goal of ‘teaching clients to fish’ on their own.  
  • Everyone has the ability to reach their full potential if they are willing 'learn, practice and master' the skills necessary to become successful.  
  • There are no limits only the ones we set in our minds.


  • "The services you provided in the areas of sales, marketing, technology, training and professional coaching have been instrumental in our growth, revenue generation and increased productivity of our sales and marketing organizations".

    - Michael J. Monteferrante, CEO - Optima Bus Corporation - Wichita, KS

  • "I cannot say enough about how much our clients enjoyed your presentation!"

    - Jill Johnson, Chief Operating Officer - Institute for Entrepreneurial Leadership - Newark, NJ

  • "You shared important information to my listeners in a logical yet easy to understand manner with a lot of energy to make it both lively and down right fun!"

    - Mary Jane Popp, Producer/Host - "POPPOFF" Radio Show - Sacramento, CA

  • "Data Safe Services of Whippany, New Jersey  is a information security solutions provider that was technically able, but crippled when it came to the sales process. Utilizing the consulting services and training materials of SELL More Technology NOW! has resulted in better planning, execution and measurement of the sales process. The low-cost marketing ideas, example templates and processes look at technology sales from the entire life-cycle. I personally enjoyed working with Rusty as he is a highly motivated and business focused consultant. The value is measured in more sales for my company - Great Job!"

    - Thomas Brennan, CEO/President - Data Safe Services - East Hanover, NJ

  • "Your advise is clear and direct, and your instructions are very descriptive. 

    It was a worthwhile program for our listeners - and the host!"

    - David North, News Reporter - WLTW: 106.7 Lite-FM - Long Island, NY

  • "We received many comments from listeners, thanking us for your insight and advise.  

    Your expertise is invaluable."

    - Chris Oaks, Radio Host - WFIN: "Good Mornings!" - Findlay, OH

  • "Your presentation was packed with actionable sales advice - not sales theories."

    - Edwin Woo, President - iNetvisors Business Consultancy Specializing in Information Technology for the New York Small Business Server (NYSBS) Group - New York City, NY

  • "Your book is exceptional, I’ve personally read the copy you gave me and it held my interest from beginning to end as it covered not just a few but all of the formulas needed to successful prospecting and selling.  I would say “Thumbs Up”, we certainly recommend you as a fantastic speaker. "

    - Martha DiMartino,  Vice President LISTnet - Long Island Software and Technology Network - Great River, NY

  • "Thank you so much for sharing your extensive sales knowledge with our students at the Matchmaking Institute. Your expertise in the area of sales and marketing provided the immediate skills necessary for our students to succeed in their new businesses.  The information you provided is easy to understand and implement. Thanks again and we look forward to future workshops!"

    - Lisa Clampitt, CSW, Co-Founder/Executive Director - Matchmaking Institute - New York, NY

  • "I would recommend you to anyone who is interested in the potential of significant sales increases that can come from an improved sales process and monitoring system".

    - Jim Neidhardt, Chairman of the Board - Renaissance Executive Forums - Parsippany, NJ

  • "Your extensive sales knowledge has proven to be a critical asset as you work with our clients to define their sales processes. Your consultative and analytic approach allows you to take complex work flows and break them down into simple procedures that can be easily taught and implemented. Your combined knowledge of the training process and technology make our training sessions very productive and engaging."

    - Jean Pierre Benatar, Principal - Auric Technology, LLC - New York, NY

  • "As I re-lauch Trident Consulting, Rusty's (Oreste) insights have been invaluable 

    and will help me accelerate growth." 

    - Mark Kolibas, Principal - Trident Consulting - Lancaster, PA

  • "Your strategic sales planning and consulting services will greatly help the Chamber to increase membership and sales revenues.  Your clear vision for our continued growth has allowed us to refocus on ideas germane to our industry from a new perspectives, and I'm certain of a positive outcome with their implementation."

    - Duane Sohl, Director - Member Relations  - NJ Chamber of Commerce - Trenton, NJ

  • "Thank you for your help in providing sales consulting services to our organization.  You have increased our sales productivity and increased our sales revenues by helping us implement sales processes that we can duplicate time and time again ensuring our success and profitability!"

    - John Maisto, Operations Manager - Care Plus Laser Imaging - Paramus, NJ

  •   “I have been working with Metropolitan Small Business Coaching LLC (Rusty) for over 7 years in areas of business coaching and marketing for my business to get more customers and produce more sales revenues from my existing customer base.  Usually we discuss the type of marketing strategy to use (e.g. a letter, a postcard mailer, etc.) then he designs it, writes the sales copy and tells me when is the best time to mail it for maximum impact. Every time we send out a mailing piece that he creates we get business!”.

    - Michael Leibfred, Owner - Leibfred Landscaping - Wayne, NJ

  • "I would not hesitate to recommend your services to anyone who needs your assistance and wants to know if it is worth it!"

    - William H. Hill, Owner - Success By Design - Saugerties, NY

Paramus, New Jersey 07652 U.S.A.